My Milestones

Introduction

My Milestones is an Indian Kids and Baby brand creating products using natural fabrics and international aesthetics. Comfortable, sophisticated and premium were the ideas behind this brand, which need to be brought out in the positioning, branding and photography

Services

Brand Positioning

Brand strategy

Brand identity

Packaging

Art Direction

Brand Collaterals

OUR APPROACH

BasedBasedononthetheextensiveextensivemarketmarketresearch,research,wewefoundfoundthatthatmostmostIndianIndiankidskidsandandbabybabyclothingclothingbrandsbrandshadhadaasimilarsimilarapproachapproachtotoaestheticsaestheticsandanddesign.design.TheThemarketmarketwaswasinundatedinundatedwithwithaaloud,loud,AmericanAmericanPrepPrepaesthetic,aesthetic,ininsyntheticsyntheticmaterialsmaterialsthatthatwerewerenotnotcontextcontextspecificspecificororcomfy.comfy.TheThepositioningpositioningandandbrandingbrandingexerciseexercisewaswasinformedinformedbybythetheBigBigIdeaIdeaofof‘Sophisticated‘SophisticatedComfortable’Comfortable’clothesclothesmademadeaccessibleaccessibleforforthethemodernmodernIndianIndianfamily.family.ThisThisBigBigIdeaIdeafurtherfurtherinformedinformedthethebranding,branding,colours,colours,artartdirectiondirectionandandpitchpitchforforthetheinvestorinvestordeck.deck.

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