Baccarose
A B2B website for India’s leading curator, operator and distributor of luxury beauty and fragrance brands. To raise awareness among international luxury beauty brands and drive conversion for business and talent.
.webp&w=3840&q=100)
Services
Digital Strategy
User Experience Design
Design System
APPROACH
Baccarose is India's leading curator, operator and distributor of luxury beauty and fragrance brands, working with a business audience rather than an end consumer. The existing website did not reflect the standards of the luxury beauty industry it operates in, and lacked a clear structure for the different audiences it needed to serve, from international brands considering India as a market to talent looking to join the company.
We designed the website around clear user objectives for each audience, organising content so that international luxury brands, business partners, and prospective talent could each find what they needed without friction. The visual language was built to match the sophistication of the beauty and fragrance category, moving away from a generic corporate feel toward something considered and premium.
A refined colour palette, elevated photography, and confident typography give the site a luxury retail sensibility while still functioning as a serious B2B platform. Structured content modules, including case studies and customer success stories, allow Baccarose to present itself as an authority in the category rather than simply a distributor.
The new website positions Baccarose as a modern market leader in luxury beauty and fragrance distribution. With improved navigation and a stronger content strategy, the site supports lead generation, brand onboarding, and thought leadership, giving international brands and partners a clear reason to engage.
