Baccarose

Introduction

A B2B website for India’s leading curator, operator and distributor of luxury beauty and fragrance brands. To raise awareness among international luxury beauty brands and drive conversion for business and talent.

Services

Digital Strategy

User Experience Design

Design System

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OUR APPROACH

TheTheearlierearlierwebsite'swebsite'sdesigndesignaestheticaestheticdidn’tdidn’talignalignwithwithindustryindustrystandardsstandardsandandcategorycategorynormsnormsforforbeautybeautyandandluxuryluxuryininitsitscontent.content.LackLackofofclearclearuseruserobjectivesobjectivesandandorganisedorganiseddatadatastructuring.structuring.Additionally,Additionally,ititdidn’tdidn’taccountaccountforforaacontentcontentstrategystrategytotoonboardonboardnewnewbrands,brands,showcaseshowcaseexpertiseexpertisedetails,details,andandindustry-relatedindustry-relatedcontent.content.TheTheclient’sclient’sgoalgoalwaswastotocreatecreateaamodern,modern,luxuryluxuryaestheticaestheticalignedalignedwithwiththethecosmeticscosmeticsandandfragrancesfragrancesindustryindustrywhilewhilehighlightinghighlightingBaccaroseBaccaroseasasaaB2BB2Bmarketmarketleader.leader.TheThewebsitewebsitefocusesfocusesononuser-friendlyuser-friendlynavigation,navigation,improvedimprovedleadleadgeneration,generation,andandestablishingestablishingthoughtthoughtleadershipleadershipwithwithimpactfulimpactfulcontent,content,includingincludingcasecasestudies,studies,customercustomersuccesssuccessstories,stories,andandkeykeyhighlights.highlights.

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Early Sunday

A luxury shopping experience through storytelling, evocative imagery and bespoke features for a global kidswear brand.

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NAMA

Nama is a recent entrant to Asia’s large cat food segment. The direct-to-customer brand aims to disrupt the category by offering premium quality cat food at an affordable price point. Made in Thailand and sold primarily in Japan and Singapore, the brand promises high quality, natural ingredients.

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