NAMA

Introduction

Nama is a recent entrant to Asia’s large cat food segment. The direct-to-customer brand aims to disrupt the category by offering premium quality cat food at an affordable price point. Made in Thailand and sold primarily in Japan and Singapore, the brand promises high quality, natural ingredients.

Services

Nomenclature

Branding

Packaging

OUR APPROACH

AfterAfterdoingdoingaacompetitivecompetitiveaudit,audit,wewefoundfoundthatthatCatCatfoodfoodbrandsbrandsininSEA,SEA,KoreaKoreaandandJapanJapanhadhadaapackagingpackaging‘formulae’.‘formulae’.AAphotophotoofofaacatcatalong-sidealong-sidethetheproduct,product,ingredientsingredientsononthetheside.side.WeWenotnotonlyonlywantedwantedtotobreakbreakthisthismoldmoldtotostandstandoutoutononthethedigitaldigitalshelf,shelf,wewerecognisedrecognisedthatthatwewewerewerethethechallengerchallengerbrandbrandininkittykittycare,care,andandwantedwantedtotolooklookatatit.it.HenceHencewewetooktookaatypographictypographicapproachapproachtotoputputthetheingredientsingredientsononcentrecentrestage,stage,helpinghelpingthethepackpackstandstandoutoutnotnotonlyonlyononthethedigitaldigitalshelf,shelf,butbutcreatecreateaastarkstarkdifferentiationdifferentiationbetweenbetweenexistingexistingbrands.brands.

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