Early Sunday

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Introduction

A luxury shopping experience through storytelling, evocative imagery and bespoke features for a global kidswear brand.

Services

Desk Research

Digital Strategy

Wireframe & Prototyping

UI Design & Design System

Automated Email Series

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OUR APPROACH

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Visually Driven E-Commerce

We created a digital design language anchored in the idea of Minimum UI, Maximum Content — allowing the content to take center stage. Storytelling modules, curated ‘shop-the-look’ galleries add movement and personality, turning browsing into an engaging, editorial-style journey.

Content Direction

We defined a new content direction for Early Sunday that elevates its products, looks, and style while adding an emotional layer through behind-the-scenes storytelling — capturing the warmth, craft, and care behind every creation.

Automated Email Series

We designed a bespoke email automation ecosystem for Early Sunday to extend the brand’s warmth beyond the website. The series was crafted to nurture, delight, and retain customers through storytelling-led journeys — from welcome sequences and product highlights to back-in-stock alerts and post-purchase care. Each email mirrors the brand’s visual identity and tone, making communication feel personal, thoughtful, and distinctly Early Sunday.

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