Worli House
Digital storytelling for a rare ultra-luxury commercial development in Mumbai.
Services
B2B Website Design
Content Strategy
UX/UI Design
APPROACH
Worli House is an ultra-luxury commercial address in one of Mumbai's most storied neighbourhoods. 30 storeys, with only two offices per floor, it is one of the only low-density Grade A development in the location. The website had to communicate the departure from category cues associated with typical glass towers and category norms. We designed a digital experience that sells the address and rarity.
For a low density ultra luxury development, we needed to communicate exclusivity without ever overselling it. Old Bombay's commercial buildings were built for permanence. Worli House reimagines that legacy in contemporary form: hand glazed brick, bronze detailing, arches in place of another glass curtain wall. We put this architectural story ahead of every other message on the site. Scroll speed, image sequencing and pacing were all designed to slow visitors down, bringing the craft and design to the forefront.
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