Bira
A merch store for Bira 91, imagined in India to bring flavorful beers to the new world, serving as the brand’s key consumer touchpoint with over 15,000 daily visitors.
Services
Digital Strategy
User Experience Design
APPROACH
We streamlined the extensive catalogue of 200+ products by building a clear information architecture and category structure that simplified discovery and navigation. A cohesive design system was developed to unify the experience across the app and the e-commerce platform, ensuring consistency, scalability, and a seamless path from browsing to purchase.
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