Bira
Introduction
A merch store for Bira 91, imagined in India to bring flavorful beers to the new world, serving as the brand’s key consumer touchpoint with over 15,000 daily visitors.
Services
Digital Strategy
User Experience Design
OUR APPROACH
WeWestreamlinedstreamlinedthetheextensiveextensivecataloguecatalogueofof200+200+productsproductsbybybuildingbuildingaaclearclearinformationinformationarchitecturearchitectureandandcategorycategorystructurestructurethatthatsimplifiedsimplifieddiscoverydiscoveryandandnavigation.navigation.AAcohesivecohesivedesigndesignsystemsystemwaswasdevelopeddevelopedtotounifyunifythetheexperienceexperienceacrossacrossthetheappappandandthethee-commercee-commerceplatform,platform,ensuringensuringconsistency,consistency,scalability,scalability,andandaaseamlessseamlesspathpathfromfrombrowsingbrowsingtotopurchase.purchase.
