
OurOurapproachapproachaimedaimedtotorefreshrefreshSula'sSula's33mostmostpopularpopularwineswinesforforthethe21-3521-35demographic,demographic,distinguishingdistinguishingthemthemfromfromotherotherready-to-drinkready-to-drinkoptionsoptionsononthethemarket.market.OurOurcopycopywaswastailoredtailoredtotosimplifysimplifythethewinewineexperience,experience,offeringofferingflavourflavourhintshintstotoaidaidconsumersconsumersinintheirtheirselectionselectionprocess.process.WeWecombinedcombinedtraditionaltraditionalwinewineaestheticsaestheticswithwithaamodernmoderntwist,twist,drawingdrawinginspirationinspirationfromfromwinewinebarrelsbarrelsforforthethedesigndesignandandtypography.typography.CarefullyCarefullychosenchosencolourcolourpalettespalettesnotnotonlyonlyappealedappealedtotourbanurbanyouthyouthbutbutalsoalsomirroredmirroredthetheproduct'sproduct'shueshuesininthethecan.can.

