Mamie Yova

Introduction

Mamie Nova is a French dairy brand that was entering the Indian market. The brand was launching a range of flavored yogurts and yogurt-based drinks. Delicious was tasked with developing the packaging and positioning.

Services

Brand Positioning

Strategy

Packaging

Copywriting

OUR APPROACH

BasedBasedononthetheextensiveextensiveresearch,research,weweunderstoodunderstoodthatthatthetheIndianIndianconsumerconsumerunderstoodunderstoodthatthatyogurtyogurtwaswasinherentlyinherentlyaahealthyhealthyproduct.product.However,However,thetheconsumerconsumerplacedplacedmoremorevaluevalueonontastetasteoveroverjustjusthealthhealthbenefits.benefits.ThereTherewerewerealsoalsoseveralseveraleatingeatingoccasionsoccasions––aasnacksnackononthethego,go,aadessert,dessert,ororbreakfast.breakfast.HenceHencethethebrandbrandwaswaspositionedpositionedtotohighlighthighlight--FrenchFrenchStyleStyleYogurtYogurt––aagourmetgourmetofferingofferingusingusinghigh-qualityhigh-qualityingredients,ingredients,focusingfocusingnotnotonlyonlyononhealthhealthbutbutalsoalsoononpleasure.pleasure.TheTheauthenticityauthenticitywaswasfurtherfurtherenhancedenhancedthroughthroughthethe‘Deliciously‘DeliciouslyFrench’French’callcallout,out,andanddistinctdistinctFrenchFrenchcolorcolorpalettepaletteandandpatternspatternsthatthatpromisedpromisedananartisanal,artisanal,gourmetgourmetexperienceexperiencethatthatisishighlyhighlydistinctivedistinctiveininthethecategorycategoryandandhashasaahighhighshelfshelfimpact.impact.

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