Vanaha Gin
Bottling the spirit of India's forests into a world class gin.
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Services
Brand Strategy
Visual Identity
Packaging Design
Content Strategy
UX/UI Design
APPROACH
Vanaha is a handcrafted gin distilled in Goa, created using 24 rare forest botanicals and a unique five step distillation process. Conceived as a forest inspired sipping gin, the brand seeks to capture the depth, diversity and wonder of the Indian wilderness through an ingredient led flavour profile and exceptional craftsmanship. As the Indian craft gin market witnessed an influx of new entrants, standing out within an increasingly crowded premium spirits landscape required more than great liquid. Vanaha needed a distinctive brand world and packaging system that could communicate its unique provenance, elevate its premium positioning and create lasting shelf impact.
A&O partnered with Vanaha to build more than a premium gin brand; we crafted a compelling forest to bottle narrative that celebrates the richness of India's forests and the artistry behind every drop. From strategy, brand identity and packaging design to visual storytelling and art direction, every element was developed to express Vanaha’s unique origin story.
The bottle was conceived as a rare discovery, drawing consumers into a world of mystery, craftsmanship and exploration. An iridescent emerald vessel evokes the depth and intrigue of the forest canopy, while the label draws inspiration from botanical field journals and explorers’ notes, reinforcing the gin’s provenance and artisanal credentials.
At the heart of the identity sits the Indian woodpecker, embossed as a distinctive brand emblem and a symbol of Vanaha’s connection to nature, rarity and craft. Premium production finishes including copper foiling, embossing and raised print details add depth, texture and tactility, transforming the bottle into an object of desire.
The result is a distinctive and immersive brand experience that balances craft, character and provenance, positioning Vanaha as one of India’s most distinctive luxury gin brands and a superior sipping gin. Vanaha was awarded a Gold in the Global Spirits Design Masters category at the Spirits Business Awards UK 2026.
Our mandate was to bring Vanaha's forest to bottle narrative to life through a digital ecosystem that felt as crafted as the product itself. We approached the website as an extension of the brand, where aesthetics, emotion, and function converge.
The UI/UX strategy created a layered journey that reflects Vanaha's botanical richness and artisanal precision, using elegant typography, a restrained palette, and spacious layouts to evoke quiet luxury while letting the product and story lead. Strategically, the website strengthens Vanaha's global premium positioning, deepens its emotional connection with the audience, and serves as a compelling showcase for both trade and consumers.
