Born Kidswear
A premium sustainable kidswear labels that pairs French design sensibility with natural Indian fabrics and handcraft.
Services
Brand Strategy
Brand Identity
Packaging Design
Art Direction
APPROACH
Started by a founder with a deep commitment to sustainability, fabrics, and handmade craft. We started building the brand with a manifesto as the core of the brand universe. This formed the basis of the brand experience across physical, verbal, and digital touchpoints, and translated the founders vision into a premium, distinct and aspirational brand world that connected with the discerning global audiences.
The Logo Mark
The wordmark represents the Indo-French DNA of the brand - serifs cut with a technique borrowed from Indian engraving, set inside French typographic proportion, with a star mark that reads as pure graphic or as the Vedic Janma Nakshatra.
The Identity
Illustration style with a vintage hand drawn expression, muted palettes, packaging, hangtags, store design was designed to communicate the brand ethos through high-touch materiality, craft and natural materials. The result; a brand that reads as heirloom.
The brand universe is expressed through a nuanced and distinct photography style and art direction that brings the soft, sustainable and magical world of born to life.
